The wireless industry was well known for the many innovations it brought to pricing – and the complexity that resulted for customers.
Over the past few years, carriers have considerably streamlined their portfolios of offers but, by the same token, oversimplified the way the industry is selling. As a result, many operators now have very similar offer structures.
Today, the wireless industry is at a turning point. Our report describes the need for mobile operators to rethink the way they are designing and marketing their services and the potential in looking at other industries for inspiration. Value proposition differentiation will allow investments in next-generation networks and will bring innovation to consumers.
