The rise of consumerism in healthcare is putting pressure on existing business models. It is also bringing about new outsized opportunity in direct-to-consumer categories. January’s announcement from Amazon, JPMorgan, and Berkshire Hathaway clearly heightens this pressure. This groundbreaking news confirms for healthcare’s biggest players that health and wellness is a major aspect of consumerism’s future direction. As potentially industryshaking partnerships such as this come to fruition, the question still remains: “Who is in the best position to stake a claim in this about-to-explode market?”
Exhibit: Health 2.0 new paradigm: the consumer-driven health market
Source: Oliver Wyman analysis
