Succeeding in this new online world will require a shift in thinking.
The world is being transformed, from a place of in-person commerce that has been facilitated by physical payment forms, to one that is heavily reliant on mobile, digital transactions and online conversations – a transformation that will result in winners and losers.
Retailers must begin to consider the integration of mobile payments, rewards and loyalty programs, and other value-added customer services into a unified mobile experience strategy.
