search
Highlights
    close Assortment Promotions Pricing Insights

    © 2024 Oliver Wyman INC. All Rights Reserved.

    PROMOTIONS

    Events, discounts
    ×
    A SET OF TOOLS TO UNDERSTAND, SIMULATE, MANAGE AND OPTIMISE PROMOTIONAL EVENTS
    A SET OF TOOLS TO UNDERSTAND, SIMULATE, MANAGE AND OPTIMISE PROMOTIONAL EVENTS
    Provides end-to-end management of promotions
    Historical analysis, planning, and simulation, all within one application
    Program expressed as a structured calendar of events
    Workflow within the tool, multiple departments able to collaborate — in views that suit them
    Direct injection into execution systems
    HOW?
    World-class analytics honed over 25 years of bespoke promotions builds
    Robust representation of the promotions program that other functions build off
    Deep understanding of the processes retailers run translates to a UX that reflects what merchants and managers really need to do
    OUR GOALS

    Manage a complex
    program of events.

    Bring the planning of promotions across channels, formats, categories, and media into one unified view, under control.

    Understand customer behavior and economic impacts.

    Analyze what results from past promotions drove, reveal the drivers that explain promotional performance, apply these insights to future planned promotions.

    Orchestrate the multi-department interactions required.

    Reduce risks and significantly increase efficiency through an end-to-end multiuser workflow, authorizations, nominations, allocations, dependencies, validation, and execution.

    PROBLEMS WE SOLVE

    We focus on the key answers that merchants need

    During past promotions, what sales were truly incremental? What were the knock-on impacts?
    Which promotional attributes are associated with which drivers of promotional performance?
    What performance should my planned promotion deliver? How can I improve it?
    Which categories and promotions will give the best return for limited resources?
    Which of my upcoming promotions require attention? Where should I focus?
    Who do I need to coordinate with in the business to progress the program towards execution?
    WHAT WE DELIVER

    Better Promotion

    With proven value when supported by us: Delivered $100 million reinvestable margin impact over five years