Podcast: Branding in the Time of COVID-19

Editor’s Note: The following podcast is part of an ongoing series offering our strategic advice and expertise on what healthcare industry stakeholders should do in response to the rapidly evolving novel coronavirus (COVID-19) pandemic.

Mall parking lots are being transformed into COVID-19 drive-thru testing facilities. Companies that once made perfume are now switching gears to make hand sanitizer. Manufacturing plants that once produced dresses are now producing face masks. And this is just the beginning.

In this half-hour episode of the Oliver Wyman Health Podcast, Heather Stern, Senior Partner and Chief Marketing Officer at Lippincott, joins Partha Bose, Partner and Chief Marketing Officer at Oliver Wyman, to discuss how brands are evolving amidst a state of crisis. Together, they chat about what new forms of consumer demand may emerge in time, the redefinition of "seamless” experiences, the recent rise of employer trust, and the future of brand expression.

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Memorable Moments From This Episode:

"Uncertainty is driving anxiety for businesses. But it's also driving new ways for brands to play a role in consumers' lives in new and meaningful ways."

"Corporate history is replete with stories of innovation. There are entire companies born out of tough times."

"This pandemic has accelerated our consumption of all things digital. Maybe once we emerge out of this, we'll crave physical experiences more than ever."

"People want to believe in their employers and want their employers to believe in them."

"When this pandemic ends, I believe a new sense of community and comradery will create the kinds of cultures we've always wanted to build."