On day one, a fantastic line-up of speakers – including senior executives of a national retail pharmacy and a highly visible wellness and personal biometric feedback/mobile company – helped us understand the 360-degree view of the consumer and what it takes to thrive in a consumer-centered marketplace. On day two, our attendees along with many of our advisors (some 25 senior leaders from nearly 10 health sectors) worked together to define the consumer market and build two or three new consumer-centered business designs with the potential to redefine the market and consumer expectations for value. The full agenda for the ideation session can be found here.
For more on the ongoing work of OWHIC and
its bold vision, see Clinical Innovation + Technology's
July 2013 cover story "All Rise With Innovation."
The Rise of the Consumer Market
For decades health plans, health systems, and physician organizations have interacted with consumers through their unique role and been guided by their profit model – an insured member with a risk profile, or a symptomatic patient with a reimbursable diagnostic code. The industry has developed sophisticated business designs, process flows, and information systems to optimize performance (and profits) as a health plan or as a physician organization. These models have created value and shareholder return – but they are not consumer-centered. Web 2.0, Obama-care, mobile/social apps, cost sharing, and consumer awareness are all playing a role in changing consumers' expectations for value. Which organizations and new business designs do you think are most likely to redefine consumer value and ultimately own an increasing share of the consumer relationship?
