Risk is back in fashion. We have seen a common message emerging from our discussions with senior European executives their investor communications teams, that they are ready to take more life insurance risk.
The growth case is clear, but despite the obvious opportunity for European insurers, success as a provider of life risk protection is by no means guaranteed. Growth rates remain moderate, penetration rates are low and distribution is challenging.
In our report, we discuss the five key success factors for successful implementation of a life risk strategy. While the changes required may not be easy, we believe any pain is more than worth the potential gain.
