For the automotive suppliers, pursuing the right China strategy will be a critical success factor in helping them preserve their competitive advantages. That is because China is not only an important sales market, but also the home of emerging competitors, which fully intend, with the assistance of their government, to conquer the markets of the traditional triad countries.
The Oliver Wyman study entitled “Automotive Suppliers in China” reveals that, for now, only few Chinese automotive suppliers pose a genuine threat to the established automotive suppliers. To keep it that way, European automotive suppliers need to enter the Chinese market aggressively, with the latest technologies. Cooperative ventures with Chinese automotive suppliers can also be a useful option.
