The 30% Club has always been a trailblazer, setting the standard for gender equity in leadership roles. As one of the first initiatives of its kind, the collective has tirelessly championed the cause of getting more women into leadership positions. For more than a decade, they have demonstrated that better gender balance means better business. The 30% Club has been instrumental in holding change-makers accountable, empowering board chairs and CEOs to champion equity within their organizations, and keeping progress on track with transparent reporting.

Over the course of five transformative months, our London Lippincott and Oliver Wyman teams collaborated with the 30% Club to create a dynamic new brand voice that resonates with their mission and values. This new voice was designed to be more than just a stylistic change; it became a powerful resource that served both as a writing guide and a behavioral compass. By aligning the efforts of the volunteers under a unified, collective voice, we turned fragmented initiatives into a cohesive, collaborative movement.

Our work with the 30% Club’s leadership team focused on clarifying and articulating their strategic goals, and we identified key pillars and initiatives that will shape the Club’s focus over the coming years. This strategy not only guides decision-making but also helps prioritize time and resources effectively to ensure maximum impact.

By crafting a bold and provocative brand voice, we empowered the 30% Club with consistent communication tools, including a practical writing guide for time-strapped volunteers. The new brand voice and tools will not only streamline volunteer efforts but also enable them to speak in a bold and passionate manner, helping them stand out in a crowded landscape. Volunteers now have the tools to convey their messages effectively, making their advocacy efforts more impactful and engaging.

The response from the 30% Club members has been overwhelmingly positive. They are excited to embrace this new voice, knowing it will help them advocate more effectively for gender equity. By aligning the leadership around a unified strategy and empowering volunteers with the right tools, the 30% Club is set to amplify its influence, ensuring sustained impact on its members, stakeholders, and professional women worldwide.

In a world where gender equity remains a pressing issue, the 30% Club’s commitment to driving meaningful change is more vital than ever. With a refreshed voice, clear strategy, and empowered team, the collective is well-positioned to continue leading the charge towards a more balanced and equitable future.