Tomas is a partner in our Retail and Consumer Goods Practice, based in Stockholm.
With more than 25 years of experience in the consulting and software industry, Tomas has established himself as a leading expert in the consumer industry sectors. His work spans from strategic initiatives to tangible performance improvements and transformation projects, all anchored in data-driven and scalable approaches that enhance commercial and operational decision-making. He has been instrumental in leading numerous high-impact projects for many leading retailers across the Nordics and Europe, helping clients navigate the complexities of the modern retail landscape.
We are at a pivotal moment where the integration of AI and advanced analytics offers unprecedented opportunities to improve decision making and drive efficiency. The challenge lies in effectively harnessing these technologies to create tangible value and landing it in the organization’s day-to-day
One notable project Tomas has led was a customer-centric assortment optimization initiative for a leading Nordic grocery retailer. By upgrading the assortment process and leveraging artificial intelligence (AI) and analytics, Tomas and his team localized and optimized assortments across multiple store formats, fundamentally transforming the daily work of the category management organization.
In another project, Tomas served as the program lead for the end-to-end development and multi-country rollout of a data and analytical tool supporting supplier negotiations for one of the largest pan-European grocery retailers. This initiative integrated more than 150 different data feeds into a common core KPI model, providing a robust foundation for data-driven decision-making.
Before joining Oliver Wyman, Tomas spent 11 years at SAP in the Nordic region, serving as the head of the retail and wholesale industry. His extensive background in both consulting and software provides him with a unique perspective on the challenges and opportunities facing the retail sector today.
When not working, Tomas spends time outdoors to unwind. He is an avid skier and ensures he and his family enjoy the beautiful Nordic alpine nature together every year.
Tomas lives in Sweden and is fluent in both Swedish and English. He holds a degree in Engineering Physics from the Royal Institute of Technology in Stockholm and has studied Managing IT Services Strategically at Copenhagen Business School (SIMI).