Laura joined Oliver Wyman more than a decade ago and is a principal in the Automotive Practice. She is also a member of the Pricing, Sales, and Marketing team.
Her expertise lies in the automotive downstream value chain, with a particular emphasis on sales, electric mobility, and overall mobility. Primarily advising automotive manufacturers in a global context in the premium segment, Laura is at her best when she is working alongside entrepreneurial thinking clients to build great(er) companies. Her extensive experience in customer-centric go-to-market strategies, growth, and future/direct sales models drives her commitment to guide them towards actionable strategies and lead them through large-scale transformations.
I see the Automotive Industry in a perfect storm of transformations through digitalization, electrification, and shifting customer expectations. The most exciting part of my work is collaborating with clients to craft tailored solutions that navigate this transformation and ensure lasting success
Over the past 10 years, Laura has developed differentiated offerings in the traditional automotive industry and emerging mobility sectors, catering to both B2C and B2B demographics. She has been instrumental in driving the necessary sales transformation.
Laura is a graduate of the Technical University of Munich, where she earned her degree in Industrial Engineering (Wirtschaftsingenieur). She lives in Munich with her husband and children and loves exploring new places with her family whenever she can.