George Tan
Partner
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George is a partner within our Private Capital (PC) and Communications, Media, and Technology (CMT) Practices, where he leads the intersection of PC and technology in the Americas. He is also the San Francisco office leader, responsible for the office environment and engagement.

With over 15 years of consulting experience, George has led more than 200 engagements across North America, Europe, and APAC, focusing on transactions for software investors and growth strategy for tech corporate clients.

He has extensive experience in several software domains, including AdTech/MarTech, Supply Chain Management and Industrial software, GovTech and related services, and multi-sided marketplaces (for example, ticketing, parts exchanges, lead marketplaces, supplier networks). In addition, George has aided multiple management teams with long-term strategic planning efforts, including growth, pricing, product strategy, and other initiatives for software businesses ranging from $50 million to over $20 billion in revenue.

As a former software entrepreneur and engineer, I’m a builder at heart. I’m passionate about helping software companies and investors unlock growth potential so that my clients can look back with pride at the organizations they’ve created and the positive impact they’ve had on the world

Prior to joining Oliver Wyman, George was a software strategy leader at another prominent consulting firm. His passion for technology led him to found a leading MarTech software company, which he grew from inception to profitability and eventual exit as CEO.

When not advising clients or geeking out on technology assets, you can find George struggling to lower his golf handicap, cheering on Chicago sports teams, and exploring the wonders of Northern California with his wife, Erin, their children, Sophie and Brooks, and their Goldendoodle, Wrigley.

George holds a BS in computer engineering from Northwestern University and an MBA from MIT Sloan, where he was also a member of the inaugural Entrepreneurship and Innovation program.